It happened during one of the most stressful weeks of this entire search.
I almost scrolled past it.
Actually, I assumed it was going to be the same thing I had already seen a hundred times.
Another dramatic ad.
Another miracle-looking bottle.
Another company telling me that THIS was the product I had somehow been missing.
The product was called Clavio Rootline.
I wasn't interested because of the name.
I wasn't even particularly interested because of the ad.
What made me stop was the way it was used.
It wasn't another shampoo.
It wasn't something I had to rinse out immediately.
It was a leave-on scalp-care step with a brush built directly into the bottle.
Part the hair.
Apply it directly to the scalp.
Leave it in.
Done.
The application was supposed to take around a minute.
That sounded almost too simple.