Read this before you buy anything

Your hair started falling out three months after the reason.

One sentence that explains what you have been trying to work out alone, and why nothing on your shelf had a chance.

One

You have been searching the wrong three weeks.

Everyone makes the same list. It never fits.

  • The shampoo I switched to.
  • The water in this apartment.
  • That colour appointment.
  • Wearing it up. Or down.
  • Something wrong with me that nobody has found.

You change the shampoo and it keeps happening. So you decide it is you, and you stop mentioning it.

Two

Hair rests for three months before it lets go.

A birth, an illness, a hard stretch. A larger share of your follicles shift into resting, all at once. Nothing happens. You feel fine.

Ninety days later, all of it lets go in the same few weeks.

1

The trigger

It happens, it passes, you move on.

2

90 silent days

Follicles rest. Nobody tells you this window exists.

3

It all lets go

Long after the cause, which is why you cannot place it.

The part that matters

A resting follicle is not a dead follicle.

They have not closed. They have not scarred. They are between shifts.

It's normal, it'll grow back is medically reassuring and emotionally useless.Both halves are true. That gap is what this page is for.

Three: why your shelf failed

Shampoo, conditioner, masks, oils. Every one treats the strand, the part of your hair that is already dead. Then it goes down the drain in four minutes.

The problem is in the follicle, under the skin. Nothing you rinse out ever reaches it.

Four

So the whole thing is built around one idea. Get it onto skin.

That is why the bottle has a brush on the end instead of a pump. Sixty seconds:

Step one

Part your hair

Morning or night. Consistency beats timing.

Step two

Brush along the line

Part, temples, crown. The three places thinning shows.

Step three

Massage for a minute

Fingertips or the Pulse Activator. This spreads it.

Step four

Leave it in

No rinsing. Style as normal.

Five

What ninety days actually looks like.

Most brands skip this part because month one looks like nothing. Knowing that in advance is what stops people quitting in week three.

Weeks 1 to 3

Nothing visible, and that is correct

Scalp feels less tight. That is all you get, and it is on schedule.

Weeks 4 to 8

Less hair leaving

Fewer strands in the brush, less on the pillow. Loss slowing is the first real signal, and the one most people miss.

Weeks 8 to 12

The baby hairs

Short, upright hairs along the part that will not lie flat. They look ridiculous. They are the entire point.

Month 4 plus

Length, then thickness

Half an inch a month. This is what the 6-Month Reset is for.

Take your day one photo before you start. You will not notice a gradual change. Your photos will.

Six

Which is why we do not sell one bottle.

Thirty days sits inside the window where nothing is visible. Three bottles is one full cycle, the shortest honest test there is.

30-Day Starter

1 bottle, 30 days
$39.95$49.95
  • ✓1 x Rootline
  • –No Pulse Activator
  • –No Tracker
  • –$4.95 shipping
Choose Starter
Most chosen

90-Day Protocol

3 bottles, $29.98 each
$89.95$174.75
  • ✓3 x Rootline, one full cycle
  • ✓Pulse Activator, free
  • ✓90-Day Tracker, free
  • ✓Free shipping
  • ✓90-day results review
Choose Protocol

6-Month Reset

6 bottles, $23.32 each
$139.95$324.55
  • ✓6 x Rootline, two cycles
  • ✓Pulse Activator, free
  • ✓Titanium Roller, free
  • ✓90-Day Tracker, free
  • ✓Free shipping
  • ✓180-day results review
Choose Reset

Proof

Ninety days, side by side

Day 1
Day 1
Day 90
Day 90
Sarah Miller90-Day Protocol

By week 10, the short baby hairs along my part finally filled in the empty spots.

Day 1
Day 1
Day 90
Day 90
Elena Rostova90-Day Protocol

The shedding finally slowed around week 5, and by day 90 my temples looked normal again.

Day 1
Day 1
Day 90
Day 90
Amanda Chen90-Day Protocol

I took my day 1 photo thinking it wouldn't work, looking at them side by side now is surreal.

Women who went through the ninety days

★★★★★

I finally stopped checking my brush every morning.

The shedding was what bothered me most. I started noticing less hair around week five, and by the end of the 90 days I wasn't thinking about it every time I washed my hair.

Emily Carter, Austin, TX 90-Day Protocol
★★★★★

The change was gradual, but it was there.

I didn't expect to see anything during the first few weeks. Around week seven I started noticing fewer hairs in the shower, and by week twelve my part looked a little fuller than when I started.

Rachel Morgan, Denver, CO 90-Day Protocol
★★★★

I needed more patience than I expected.

I almost stopped during the first month because I couldn't see much happening. Things started changing later on, especially with the amount of shedding. Four stars because I think the results take time, but I'm happy I finished the full cycle.

Amanda Brooks, Phoenix, AZ 6-Month Reset
★★★★★

Week eight was when I really noticed it.

The first month didn't look different to me at all. Then somewhere around week eight I started seeing little hairs around my part. They're still short, but seeing them was enough to make me want to keep going.

Jessica Miller, Charlotte, NC 90-Day Protocol
★★★★★

Taking the day-one photo was the best thing I did.

I couldn't tell much from looking in the mirror every day. Comparing my day-one photo with day 90 was completely different. The change wasn't overnight, but seeing the two photos next to each other made it much easier to notice.

Lauren Hayes, Raleigh, NC 30-Day Starter
★★★★★

It became part of my morning without thinking about it.

The routine is so quick that I didn't have an excuse to skip it. I just worked it into getting ready in the morning. By the second month I noticed less shedding, and by day 90 I was glad I'd actually stuck with the routine.

Megan Wilson, Nashville, TN 90-Day Protocol
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In their words

What customers noticed

Week 4

Less hair in the brush

After four weeks, I noticed the shedding finally starting to slow down, with far fewer strands left in my hairbrush each morning.

Week 8

The shedding stopped

After eight weeks, I noticed my scalp felt much healthier and the overall hair loss had almost completely stopped.

Week 12

New baby hairs sprouting

After twelve weeks, I noticed tiny, upright baby hairs sprouting all along my part, filling in the sparse spots.

Seven

Ninety days to try it. Total peace of mind.

Every order has a 30 day return window from the day it arrives. Complete the 90-Day Protocol and you can request a results review, where we look at your before and after photos and your usage together.

Before you spend anything

Who this is not for.

✕
Round patches

Different condition. See a doctor.

✕
Sudden, severe shedding

Get checked first. Some causes are treatable.

✕
Hereditary thinning

Expect support, not reversal.

✕
Pregnant or breastfeeding

Ask your doctor first.

Questions at this point

How soon will I see something?

Less shedding between weeks four and eight. First new hairs around weeks eight to twelve. Nothing in weeks one to three.

What is in it?

Adenosine and caffeine as the actives, with niacinamide, panthenol and allantoin for the scalp. No minoxidil. Full list on the Rootline page.

What if I miss days?

The odd day is fine. Three weeks is not. That is why the routine is sixty seconds rather than a ten minute ritual.

Can I use it with my normal shampoo?

Yes. It goes on the scalp, does not need rinsing, and will not shift colour.

One last thing

The ninety days are going to pass either way.

Three months from today you are either looking at your day ninety photo, or at the same part line wishing you had started.